Episodes

In This Episode: * How personal trainers Holly Myers and Arryn Grogan use systems and software to run a thriving online coaching business* Why they invest in new training and certifications as tools to use in their business* What coaching …

In This Episode: * The process Prerna Malik, founder of Content Bistro, uses to create effective copy for her clients* Why she keeps her tools simple and isn’t quick to change them just because there are new options out there* …

In This Episode: * What tools Jessica Stansberry uses to run her content-driven business* How she knows when it’s time to switch tools and what criteria she uses to pick a new one* What project management tool she’d make out …

In This Episode: * Sean and Tara McMullin, co-founders of YellowHouse.Media share the tools they use to run their podcast production agency* Sean shares the value of templates across a variety of tools* Tara sheds light on some of the …

My brand is more “me” than ever. Which is funny because, up until 2017, my brand was my name. That year, I made a conscious effort to move away from my personal brand and build out a company brand, something …

People are still spending money. It’s a message I’ve shared over and over again over the last 2 weeks. Not everyone is spending money… and not everyone has the money to spend. But plenty of people are still investing in …

In This Episode: * Why Martinus Evans started running in the first place* How his idea of a runner changed at the starting line of his first race* Why Toastmasters played a bit part in his decision to play bigger* …

In This Episode: * Shameless Mom Academy founder & host Sara Dean shares how her brand developed over time and in partnership with her community* Why she started the podcast in the first place, as well as why it was …

Well, things are weird out there. We’re all wondering how the coronavirus pandemic will shape our lives and work in the months (or years) to come. For many small business owners, there’s real uncertainty about how COVID-19 will play out. …

In This Episode: * What Studebaker Metals stands for as a brand and how that shapes the choices they make about product, marketing, and messaging* Why they’re focused on producing genderless accessories—and how that impacts the conversations they

The Nitty-Gritty: * How Gina Bianchini has been leading a slow & intentional brand evolution at Mighty Networks* Why customer feedback has been the key factor in how the brand (and product) has adapted* How the Mighty Networks team is …

The Nitty-Gritty: * The day Melissa Urban realized she needed to do more to make the Whole30 community more inclusive* Why she’s chosen to be public about her learning when it comes to diversity, equity, and inclusion* How Dr. Carrie …

The Nitty-Gritty: * What values are woven through Rob Walling‘s many ventures* Why he started MicroConf and how it’s a direct reaction to so many communities & events for founders* How Rob sees his role as a leader of a …

The Nitty-Gritty: * The “fetal position” moment that led Shannon Siriano Greenwood to start Rebelle* Why belonging, inclusivity, vulnerability, and authenticity are the top values the community leans into* How the details and design of each event

The Nitty-Gritty: * The frustrating situation that led Erica Courdae to go on her own and create Silver Immersion, an inclusive hair and beauty company* How Erica has developed her voice and ability to stand up for what she believes …

The Nitty-Gritty: * How Kickass Conferences founder Isaac Watson manages massive projects like organizing a conference* The 5 phases that each event plan goes through and how project management works at each stage* What tools Isaac and his teams u

The Nitty-Gritty: * 5 small business owners share the project management tools they can’t live without* Why each tool is the right fit for the way each business owner works* How they incorporate the tools into their workflows* Plus, what …

The Nitty-Gritty: * Why clear client communication helps on-demand CFO & cash flow analyst Christina Sjahli manage her complex financial projects* The system she uses to keep track of documents and change history* How she uses deadlines for hersel

The Nitty-Gritty: * How Brooklyn Book Doctor founder Joelle Hann manages the process of book writing for her clients* What her book coaching experience taught her about creating and managing a group book proposal writing program* The tools Joelle

The Nitty-Gritty: * How Kaye Publicity founder Dana Kaye plans and manages multi-layer book publicity projects* The tools she uses to track progress, run reports, and organize the information that goes into every project* How her team members take

We’ve had a helluva year here at What Works. We’ve talked to over 100 small business owners, published more than 80 episodes, and tackled 12 different themes this year. What Works is special because we focus on the people who …

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The Nitty-Gritty: * Why podcast advocate Elsie Escobar created a personal process for looking back over the year and setting her intentions for the year to come* How setting clear boundaries helps her to stay on top of her commitments …

The Nitty-Gritty: * Why Toi Smith made the shift from virtual assistant to online business manager to growth & impact strategist* How she reassessed the true value behind what she was offering her clients so she could rework her business …