Episodes

May 9, 2019

EP 205: What’s Working In Traffic & Analytics With Rita Barry

The Nitty-Gritty: * Why Rita Barry chose to focus on helping clients understand the numbers when it comes to their website traffic* The mistakes small business owners make that prevent them from taking advantage of the information they have* The …

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May 7, 2019

EP 204: Creating Value After Going Viral With Jennifer Johansson

The Nitty-Gritty * How Jennifer Johansson started promoting her art on Pinterest* What happened when one of her pins was repinned over 50,000 times—and why it created a spike in traffic but not in sales* How she regrouped and made …

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May 2, 2019

EP 203: Running Your Business By The Numbers With Tara McMullin

When I signed off on my taxes last month, it was the first time in 10 years that I didn’t owe any money to the IRS. In fact, I got a refund. Now, I’d love to tell you that’s because …

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April 30, 2019

EP 202: Rebuilding Your Business After A Break With Ad Strategist Cla…

The Nitty-Gritty: * What happened when Facebook ad strategist Claire Pelletreau returned to her business after an unexpectedly long maternity leave* Why she took a gig subcontracting from another ad strategist* How she found her confidence as a co

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April 25, 2019

EP 201: Turning A Side Project Into Your Main Gig With Work Brighter …

The Nitty-Gritty: * How Brittany Berger came up with the idea for the Work Brighter newsletter* How Work Brighter evolved as she continued to work her day job—and then as she struck out on her own* What her current vision …

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April 23, 2019

EP 200: Weathering The Ups & Downs Of Entrepreneurship Over The Long …

Even for successful entrepreneurs and small businesses, sometimes things don’t go to plan. The longer you’re in business, the more times you’ll deal with projects that don’t work out, offers that don’t sell, or strategies that take you down th

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April 16, 2019

EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat…

The Nitty-Gritty: * How Racheal Cook scratched her own itch and created a 1-day event without a “grand plan”* Why the CEO Retreat helped her overcome a persistent challenge for her clients* How the event evolved to become a key …

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April 11, 2019

EP 198: Finding A New Opportunity To Serve With Abundance Practice Bu…

The Nitty-Gritty: * How a conversation at a networking event planted a seed for Abundance Practice Building founder Allison Puryear* What the first business coaching program Allison led looked like* Why she knew this opportunity was the right thin

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April 9, 2019

EP 197: Growing A Sold-Out Program From The Seed Of An Idea With Fix …

The Nitty-Gritty * Why Val Geisler, email marketing specialist and founder of Fix My Churn, used a 2-hour workshop as a test run for a bigger program* How she sold the workshop to her email list and followers* What she …

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April 2, 2019

EP 196: Building An Empire One Piece of Content At A Time With Bonnie…

The Nitty-Gritty: * How Bonnie Gillespie started building her content empire before she even started a business* Why a 3-ring binder was all the evidence she needed to know it was time to write her first book* How she used …

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March 28, 2019

EP 195: How Small Ideas Lead To Big Success With Tara McMullin

The Nitty-Gritty * Tara shares the story of how the seeds she panted at the beginning of her business journey have grown into The What Works Network* How a small action now can turn into big success for your small …

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March 26, 2019

EP 194: Finding A Niche In A Crowded Market With Photographer Janeris…

The Nitty-Gritty * How Janeris Marte transformed her photography business when she went from a jack of all trades to specializing in adoptive families* The simple strategy Janeris uses to connect with prospects* How she designed photography packag

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March 21, 2019

EP 193: Doing More With Less: How Small Business Owners Take A Minima…

Imagine you want to get stronger. What do you do? If you’re like me, you’d head to the gym, grab some dumbbells, and start squatting, pressing, and curling as many times as you could until your legs and arms felt …

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March 19, 2019

EP 192: Creating What You Love Using Patreon With Real Talk Radio Hos…

The Nitty-Gritty: * How Nicole Antoinette pivoted her business to focus solely on her podcast, Real Talk Radio* The question she asked herself to ensure the longevity of the podcast once she started it* Why she chose a community-funded business …

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March 14, 2019

EP 191: Your Business Is A Mess–And That’s Okay With Tara McMullin

The Nitty-Gritty: * Tara shares why it’s important to clean things up–but not get caught up in making things perfect* Why the mess exists–and how that’s a feature, not a bug* How to use hypotheses instead of discrete goals to …

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March 12, 2019

EP 190: Getting It Done In Just 3 Days Per Week With Oasis Center For…

The Nitty-Gritty: * Why bodywork practitioner Mindy Totten decided to take her 6.5-day per week business and turn it into a 3-day per week business* How specializing on a single modality helped her earn more while working less* The internal …

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March 7, 2019

EP 189: What’s Working In Community Building With Mighty Networks’ Se…

The Nitty-Gritty * What makes for a vibrant and engaged online community or group* The workflows that Audra Lindsey has used to save time and streamline how she manages large communities* The importance of getting members to talk to each …

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March 5, 2019

EP 188: Streamlining Your Business Model To Just One Offer With Servi…

The Nitty Gritty On Streamlining Your Business Model: * Why Jereshia Hawk quit trying to build a suite of products and streamlined her business model to just one offer* The mindset challenge she had to overcome to make the decision …

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Feb. 28, 2019

EP 187: Spring Cleaning Your Small Business

The Nitty Gritty: * Why taking the time to tidy up your business is so important * The 3 ways Tara has cleaned up her business over the last few years* Information on The What Works Network Spring Cleaning Virtual …

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Feb. 26, 2019

EP 186: Finding Clients On LinkedIn With Career Stories Founder Kerri…

The Nitty-Gritty on Finding Clients on LinkedIn: * How career coach Kerri Twigg is using LinkedIn to find clients and generate more than 30 requests for services per day* The process she uses to vet new connections and establish a …

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Feb. 21, 2019

EP 185: Finding Your Personal Networking Style

You might think of me as a fairly gregarious entrepreneur who delights in inviting strangers on to this very podcast for conversations about life and business. But… In many ways, I’m a walking, talking introvert meme. I’m a bit of …

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Feb. 19, 2019

EP 184: Taking Your Small Business Seriously With Lauren Caselli Even…

The Nitty-Gritty: * The moment Lauren Caselli knew her event planning business (and her life) needed a fresh approach* Why she chose “seen” as her word for 2018 and how that philosophy helped her make significant changes to the way …

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Feb. 14, 2019

EP 183: What’s Working In Professional Networking With Rebelle Con Fo…

The Nitty-Gritty: * Why Shannon Siriano Greenwood decided to explore lifestyle design by bringing people together at Rebelle Con* How she is currently expanding her professional network and meeting new people to support her* The #1 mistake Shannon

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Feb. 12, 2019

EP 182: Launching A Brand On A Mission With Fear Her Fight Athletics …

The Nitty-Gritty: * Why Maria Rodriguez started Fear Her Fight Athletics–and the surprising results of her initial product launch* How Maria centers her mission to empower people of all shapes, sizes, and identities in the gym* The key question Ma

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