Episodes
EP 135: Growing A Truly Sustainable Business With Art & Eden Founder …
The Nitty Gritty * The story behind Susan’s personal breakthrough that prompted her to leave a two decade fashion career to launch Art & Eden, a sustainable clothing line for kids * How Susan transformed her approach to business from …
EP 134: Realizing Your Idea Is So Much Bigger Than You Imagined With …
The Nitty Gritty * What inspired Sarah to launch Startup Pregnant (and how that concept pivoted from book to podcast) * Sarah’s strategy for securing sponsors before launching a podcast (hint: it’s all about knowing your target audience and what …
EP 133: Building A Business In The Feminine Economy With Sister Found…
The Nitty Gritty * How Jennifer’s creative entrepreneurial journey influenced the creation of Sister and Feminine Business School * What led Jennifer to transition from solopreneurship to a brand that’s bigger than her — and how collaboration sets the f
EP 132: Choosing The B Corp Life with Buzz Food Truck Founder Michael…
The Nitty Gritty * Why Michael created Buzz, a rock-and-roll infused sandwich shop on wheels * How he infused his personal values into Buzz — and how those values extend into the culture of the company * Everything Michael learned …
EP 131: Optimizing What Works For Your Small Business With Oki Doki C…
The Nitty Gritty: * Marie shares the role customer interviews have played in the evolution of her online learning software product, Doki * How automation plays an important role in how Marie and her partner manage their workload without assistants …
EP 130: Crafting Communities–And Happier Businesses–Both Online And O…
The Nitty Gritty * What prompted Carlos to shut down a thriving digital agency to start The Happy Startup School * What happiness as a business model looks like — and how Carlos teaches that model to others * Why …
EP 129: Building a Client Pipeline With Communication Rebel Founder D…
The Nitty Gritty: * How Michelle created the “3 Word Rebellion” framework that brings her new client leads * Why Michelle uses a free consultation to book new clients * The importance of Being Boss’s Chalkboard Method for knowing how …
EP 128: Melding Disparate Passions with Herbalist & Spaceship Builder…
The Nitty Gritty * The breaking point in Lisa’s life that inspired her to turn to herbalism for answers — and why she decided to study herbalism deeper * How Lisa manages her job as a spaceship builder and her …
EP 127: Getting Lean For More Meaningful Growth With Textile Design L…
The Nitty Gritty * Why Michelle Fifis consolidated her offers into her membership program, the Textile Design Lab * The steps Michelle took to achieve greater profitability focusing on doing less and more meaningful growth * What parameters Michelle use
EP 126: Navigating The Process Of Rebranding & Repositioning with Tru…
The Nitty Gritty * Why Ali’s new brand message is all about shifting the way her clients see themselves * How she draws a connection between health and politics — and positions her opinion in a way that her ideal …
EP 125: Writing Content For Results with Content Direction Agency Fou…
The Nitty Gritty: * Why Lacy is producing fewer “how to” articles and, instead, focusing on “riffing” on the leading edge of content marketing thought leadership * How she’s developing a process for asking for referrals after realizing her top …
EP 124: Co-Writing A Book To Grow Your Brand With Being Boss Author E…
The Nitty Gritty * The four reasons why Emily and Kathleen, co-hosts of the Being Boss podcast, chose to traditionally publish their first book, Being Boss, instead of self-publishing (and how they weighed the pros and cons of each) * …