Episodes

Nov. 29, 2018

EP 164: From Special Snowflake To Special Sauce–An Excerpt From Subtle

I avoided confronting my mindset as a business owner for years. I figured that, if I got the numbers and the strategy right, I could grow my business without worrying about my own personal development or leadership. But the more …

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Nov. 27, 2018

EP 163: Profiting From Partnerships With Branding Outside The Box Fou…

The Nitty Gritty * Why speaker, author, and publicist Dana Kaye prefers intentional slow growth in business — and how she manages her company’s growth today * How growing too fast can negatively impact you, your clients, and your business …

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Nov. 20, 2018

EP 162: Owning A Business Instead Of A Job With The Freedom Plan Auth…

The Nitty Gritty * Why Natalie decided to pursue a personal brand under her name — and why she decided to keep The Suitcase Entrepreneur, too. * What Natalie’s personal brand looks like from the inside out — and why …

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Nov. 15, 2018

EP 161: Gratitude Is The Whole Customer Experience

What would 11-star service look like? That’s the question that Brian Chesky asked himself to figure out how he and his team at Airbnb needed support hosts to help everyone involved have an exceptional experience. I first heard this idea …

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Nov. 13, 2018

EP 160: Finding New Customers Without Marketing Your Life Away with L…

The Nitty Gritty * How Kristen Runvik is scheduling her life, job, and business to make sure she’s spending her time the way she wants to * How she divides her time to find balance between her side hustle with …

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Nov. 8, 2018

EP 159: What’s Working In Email Marketing With ConvertKit’s Isa Adney

The Nitty Gritty * Who is succeeding with email marketing today–and how they think about their email lists differently * How ConvertKit makes it easy to test ideas and create a new product * Why simplicity is winning when it …

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Nov. 6, 2018

EP 158: Building A New Business From His “Unique Genius” With Strateg…

The Nitty Gritty * Why Jason Van Orden ultimately left the business he ran for ten years and how taking a sabbatical helped him get to the heart of why he felt so discontent and uninspired * The identity crisis …

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Oct. 30, 2018

EP 157: Planning For Parental Leave With StoryMine Co-Founders Cather…

The Nitty Gritty * Why Elena and Catherine approached their second pregnancies different from their first — and how that impacts their work at StoryMine * How the cofounders approached their dual pregnancies as an opportunity to implement systems and …

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Oct. 23, 2018

EP 156: Teaching Live Courses For Maximum Results with Yes and Yes’s …

The Nitty Gritty * Why Sarah decided to offer her online course Bank Boost in a live setting using weekly emails and live Q and A sessions * The values and psychology behind her product pricing and how she markets …

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Oct. 17, 2018

EP 155: Small Business Owners Get Honest About Fear

Underneath their ambitious and confident facades, small business owners experience quite a bit of fear. Since our goal is to bring you honest conversations about what it really takes to run a small business, we thought it was high time …

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Oct. 16, 2018

EP 154: Exiting One Business And Starting Another With Jadah Sellner

The Nitty Gritty * The strategies that led to Simple Green Smoothies’ explosive success: from adopting Instagram early to focusing on the community from day one to zeroing in on a single topic to grow the brand * The pivotal …

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Oct. 9, 2018

EP 153: More Leading, Less Managing with Wanderwell Founder Kate Stra…

The Nitty Gritty * Why making decisions as a collective aligns with Kate Strathmann’s business vision instead of the “this way or the highway” mentality * How Kate pushed past her introvert tendencies to show up for team members and …

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Oct. 2, 2018

EP 152: Reinventing Your Product–Twice–with Freshbooks Co-Founder Mik…

The Nitty Gritty * How Mike transitioned from growing his design and marketing firm to creating FreshBooks, an invoicing software tool for small business owners * How a strong value of honesty seeps through the company and results in an …

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Sept. 25, 2018

EP 151: Doing More With Less With SystemsRock Founder Natasha Vorompi…

The Nitty Gritty * Why Natasha sold her digital offerings business arm to focus solely on 1:1 work — and how she gained two clients through sending out an email * How she found ways to bring more of herself …

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Sept. 18, 2018

EP 150: Juggling A Jeweler’s Business Model with Designer Christy Nat…

The Nitty Gritty * How Christy’s sustainability values inform her minimalist and unique jewelry designs — and where she sources diamonds and gemstones from * What her weekly schedule looks like — from meeting with clients, working in the studio, …

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Sept. 11, 2018

EP 149: Combining Creativity and Productivity To Do Great Work With U…

The Nitty Gritty * Take a look at Srini Rao’s daily writing routine — from the apps to the systems — that enable him to write 1,000 words a day, every day * How creating for one — rather than …

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Sept. 4, 2018

EP 148: Building For Business & Life With Your Spouse with Productive…

The Nitty Gritty * What boundaries Charlie Gilkey and Angela Wheeler, founders of Productive Flourishing, set to coexist between business and life in a healthy way — plus, some of the rules they follow, like no screens in the bedroom …

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Aug. 28, 2018

EP 147: Scaling Mental Health Services With Move Forward Counseling F…

The Nitty Gritty * Why Alison Pidgeon left her Director role at two outpatient clinics to start Move Forward Counseling, a group mental health practice based in Pennsylvania * The reasoning behind Alison’s choice to stop taking new clients — …

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Aug. 21, 2018

EP 146: Wellness Hacking For Time Management Success With Business St…

The Nitty Gritty * From the ideal diet to meditation to work style, learn how Michelle embraces her Ayurvedic dosha type * How Michelle’s rebel brain held her back in traditional work environments — and how she unleashed it so …

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Aug. 14, 2018

EP 145: Developing, Manufacturing, & Marketing An Innovative Product …

The Nitty Gritty * How Bridget’s struggle finding tops that fit her body type encouraged her to make her own — and how that pursuit turned into Têra Kaia’s first top, TOURA * The six words the Têra Kaia (formerly …

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Aug. 7, 2018

EP 144: Centering Women Of Color In The Outdoors with Color Outside F…

The Nitty Gritty * Why moving to Salt Lake City from San Diego inspired Nailah to start Color Outside — and how the free meetup transformed into the company it is today * How Nailah budgets, markets, and plans retreats …

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July 31, 2018

EP 143: Licensing Your Signature Work With Momtography® Creator Beryl…

The Nitty Gritty * How Beryl runs the Momtography® training program, how she landed on the price point, and how she promotes her teachers once they’ve successfully completed the initial training program * Why Beryl’s first step to licensing her …

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July 24, 2018

EP 142: Growing Organically Through Unconventional Channels with Cozy…

The Nitty Gritty * What inspired Chris to start building CozyCal, a simple and easy-to-use online scheduling tool for small business owners and solopreneurs * Why Kat Lu decided to leave her healthcare consulting career to work on product developmen

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July 17, 2018

EP 141: Making Clients Comfortable With Uncomfortable Subjects With F…

The Nitty Gritty * How Jacquette uses different themes every month to inform the activities and questions she poses during her monthly dinner series, The Comfort Circle™ * Why Jacquette increased the event pricing from $75 to $150 per person …

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