Episodes

Nov. 26, 2019

EP 252: Making New Clients Feel At Home With SmartStart Founder Linda…

The Nitty-Gritty: * Why SmartStart founder Linda Lopeke has every potential client complete a rigorous application* How she sets expectations clearly from the get-go so that every client has the best chance of getting results* What inspired her ap

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Nov. 21, 2019

EP 251: Teaching Customers How To Use Your Product One At A Time With…

The Nitty-Gritty: * How Tyme founder Jacynda Smith manages 100-200 individual consultations with new customers each week* Why these personalized consultations help Tyme delight 90% of frustrated customers* How virtual styling sessions create a fee

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Nov. 19, 2019

EP 250: Creating Wildly Fun Client Experiences With Allie LeFevere

The Nitty-Gritty: * Why Obedient Agency co-founder Allie LeFevere believes so strongly in the power of humor to build a brand and market a product* How the agency incorporates humor into every touchpoint of their client experiences* The brainstorm

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Nov. 12, 2019

EP 249: Standing Out With Exceptional Customer Experiences With Proje…

The Nitty-Gritty: * How Project Army founder Viktor Nagornyy discovered his opportunity in the website support & hosting market* The reason he decided to do the opposite of industry standards when it comes to key customer policies* How he landed …

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Nov. 7, 2019

EP 248: What’s Working In Setting Boundaries While Delighting Custome…

The Nitty-Gritty: * What business therapist & mindset coach Nicole Lewis-Keeber does to help her clients identify boundary issues in their businesses* Why clear communication is key to have a great relationship with your business and your customer

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Nov. 5, 2019

EP 247: Managing Exceptional Client Experiences In Less Time With Coa…

The Nitty-Gritty: * How Ashley Gartland works with her business coaching clients to help them streamline their own work and reduce their sense of overwhelm* What goes in her welcome email to keep new clients from feeling overwhelmed as they’re …

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Oct. 29, 2019

EP 246: Learning From Your Mistakes With Leadership Developer & LMFT …

The Nitty-Gritty: * How Potentia Therapy founder Rebecca Ching learned from key mistakes she made bringing her vision to life* What she does differently today when she’s finding the right people for her team* Why learning to lead has made …

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Oct. 22, 2019

EP 245: Coaching Yourself To Stick With It With Original Impulse Foun…

The Nitty-Gritty: * How coach & author Cynthia Morris has coached herself through 20 years of growth as an entrepreneur* How she battles the “octopus of lots of different offers & ideas” that sneaks up on you when you’ve been …

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Oct. 17, 2019

EP 244: Managing Anxiety As An Entrepreneur With Supernova Collective…

The Nitty-Gritty: * How coach and business strategist Jo Casey manages her anxiety as an entrepreneur* The situation that revealed just how big an impact anxiety had on how she ran her business* How setting clearer boundaries and doubling her …

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Oct. 15, 2019

EP 243: Living Up To Your Own Expectations With ClickMinded Founder T…

The Nitty-Gritty: * Why Tommy Griffith left a job he loved at AirBnB to pursue growing his side hustle, a digital marketing education company called ClickMinded* How his expectations of life as an entrepreneur collided with the reality of executin

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Oct. 8, 2019

EP 242: Embracing Uncertainty To Grow Your Business With Co-Creating …

The Nitty-Gritty: * How Co-Creating Inclusion founder Alethea Fitzpatrick took a long & winding road to creating her new company* Why embracing uncertainty has helped her stay flexible while building her business* The many pivots she’s made from a

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Oct. 3, 2019

EP 241: Finishing What You Start With Start Finishing Author Charlie …

The Nitty-Gritty: * Start Finishing author Charlie Gilkey explains the relationship between resilience and finishing the projects and plans we start* Why tensions like mastery versus growth, structure versus novelty, and serving ourselves versus s

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Oct. 1, 2019

EP 240: Leveraging Commitment To Find What Works With Tara McMullin A…

The Nitty-Gritty: * How What Works founder Tara McMullin realized that business had gone off track* Why she chose to pivot to a building community-oriented business support network instead of offering coaching or online courses* What mistakes she

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Sept. 26, 2019

EP 239: Expanding Your Capacity Beyond The Classroom With Design Danc…

The Nitty-Gritty: * How Debra Giunta’s vision for Design Dance led her to make specific hiring decisions as the company grew in scale* Why she waited 6 years to hire herself on full-time* How her dance program and curriculum adapts …

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Sept. 24, 2019

EP 238: Scaling Up With A Certification Program With The Ops Authori…

The Nitty-Gritty: * Why The Ops Authority founder Natalie Gingrich opted for scale using a certification program instead of building out an agency* What she created first on the way to developing her certification program* How she determined what

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Sept. 19, 2019

EP 237: Discovering What Scales With Writer & Maximum Impact Founder …

The Nitty-Gritty * How writing mentor Katey Schultz knew she wanted to scale up her Monthly Mentorship program* What she did first to scale… and why it wasn’t enough to meet her goals or her personal needs* Why some big …

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Sept. 17, 2019

EP 236: Leveraging Your Special Sauce With Speaking Your Brand Founde…

The Nitty-Gritty: * How Speaking Your Brand founder Carol Cox realized she was at capacity and hungry for more* Why she chose to hire & train another speech coach instead of moving into online courses* The mindset work she needed …

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Sept. 12, 2019

EP 235: What’s Working To Scale With Software With Scale Spark Founde…

The Nitty-Gritty: * How ScaleSpark founder Susan Boles uses software to solve capacity problems for her clients and help them scale up* Why she starts with a software audit before making any changes—and how you can too* What she looks …

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Sept. 10, 2019

EP 234: Choosing Not To Scale With Oki Doki Co-Founder Marie Poulin

The Nitty-Gritty: * Why a cocktail party conversation prompted Marie Poulin to confront the assumption that scaling your business is the ultimate goal* How Oki Doki’s hybrid business model works—and why it’s the perfect approach for Marie and her

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Sept. 5, 2019

EP 233: Creating Scale With A Single Offer With Membership Guys Co-Fo…

The Nitty-Gritty: * Why Callie Willows and her partner decided to go “all in” on a membership site as their only offer* How she stays on up to date with the content and conversation inside the community* Why member experience …

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Sept. 3, 2019

EP 232: Scaling From The Start With Yellow House Media Co-Founders Se…

The Nitty-Gritty: * Why Sean & Tara McMullin are starting a second company, Yellow House Media, and keeping scale in mind from the get-go* How they’ve prioritized doing every task like they’ll have to do it again tomorrow* Why they’re …

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Aug. 29, 2019

EP 231: Taking Risks And Experimenting With Confidence With Author & …

The Nitty-Gritty: * How Victoria Klein questioned her choices and assumptions to try some decidedly unexpected things in her business and life* Why she decided to go back to school to study Japanese and how the decision gave her a …

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Aug. 27, 2019

EP 230: Finding The Confidence To Come Back After Major Loss With Boo…

The Nitty-Gritty: * Jodi Brandon took nearly 2 years away from full-time work on her small business to care for her dying mother* When and how she made the decision to step back from her business and step up for …

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Aug. 22, 2019

EP 229: Leveling Up Your Confidence With Lawyer Victoria R. Clark

The Nitty-Gritty: * Why attorney Victoria R. Clark decided to leap into her own solo law practice just 5 years out from law school* How she’s focused on working through her weaknesses and supporting her business with each new challenge* …

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