Episodes

In This Episode: * How Katie Hunt adapted her largely events-based business in the wake of Covid-19* Why a product she’d been working on since December 2019 was the key to serving her people in the most valuable way* How …

In This Episode: * How attorney Autumn Witt Boyd discovered that she’d over-automated the sales process for her law firm* The adjustments that she made to get her sales process back on track—and why she chose to put a human …

The market is constantly changing. New technology, new trends, new players. We can either treat the constant changing and uncertainty as a threat… …or we can treat it as an invitation to see everything we do as a work in …

Hey, it’s Tara McMullin, and this is a special bonus episode of What Works, the show that gives you a behind-the-scenes look at how small business owners take decisive action to build a stronger business. This is the third and …

In This Episode * Why voice teacher Michelle Markwart Deveaux refined her offer from a pay-for-service model to a value pricing model* How that shift changed how she packaged her services and what outcomes she focused on for her students* …

In This Episode: * Why Sean and Tara McMullin chose to “productize” their full-service podcast production offer at YellowHouse.Media… and what productized services actually are* What’s included in the package they offer–and why they don’t often cu

In This Episode: * How Flaunt Your Fire founder India Jackson takes a strategic approach to offering custom service packages without getting overwhelmed or burnt out* Why getting to know her potential clients really, really well helps her put toge

In This Episode: * How a significant life change for What Works founder Tara McMullin turned into an idea and then several iterations of offers* The process Tara used to turn The Commitment Blueprint process into a free webinar, then …

In This Episode * How Alisha Robertson got the idea for The LOE Collective, a membership community supporting women business owners* The process she used to figure out how the community would take shape and what features she would include* …

I had a Magic 8 ball when I was a kid. I wouldn’t say that I relied on it in any serious way… but, when my kid brain was trying to process some big emotions or sort through a sticky …

In This Episode: * What led Ginkgo Public Relations founder Cher Hale to move from Las Vegas to Portland, Oregon* How she took her business full-time in a new-to-her city* How her mom’s romance novels inspired her to discover a …

In This Episode: * How Sarah Avenir took on the role of CEO for digital development & strategy agency, &yet* Why Sarah considers herself a naturally fearful person—and how she pushes herself to face that fear* Why refining the positioning …

In This Episode: * Why I chose “embrace uncertainty” as one of my commitments for 2020 and how it’s served in this wild year* How Charlie Gilkey recommends finding the most courageous next step* What led Second Breaks founder Lou …

How we think about money impacts what we do with money. And for many of us, what we think about money is influenced by narratives, frameworks, and biases we picked up well before we started our businesses. The money framework …

In This Episode: * Fire + Mineral founder Tiffany Whipps shares how she’s gone from willy nilly pricing to pricing for the future of her company* What her “feather money” phase taught her about the value of her products* The …

In This Episode: * The webinar that changed everything for strategist Marie Poulin* Why she decided to go “all in” on creating content about Notion and how YouTube has impacted her bottom line* How she developed and sold an in-progress …

In This Episode: * Why grief & trauma worker Jennifer Patterson prices a significant portion of her work using a sliding scale* How a sliding scale system increases accessibility to valuable healing work for people from disadvantaged and margina

In This Episode * The single most important lesson Tara McMullin learned about money in the last 5 years* How that lesson rippled through her business and personal development as a leader* Why this lesson also led with taking stock …

In This Episode: * What happened with coach Shirin Eskandani got the call for her dream job–singing in Carmen at the Met* How she discovered coaching and the process that would help her reexamine how she feels and what she …

Leading a business can be lonely. I noticed just how disconnected business owners are when I started my very first website way back in 2009. That website was a blog about makers and artists in Pennsylvania. I wrote about their …

In This Episode: * How licensed professional counselor & therapeutic coach Nancy Jane Smith learned to navigate high-functioning anxiety while building her business* How high-functioning anxiety differs from our usual concept of what anxiety “look

In This Episode: * Why Startup Pregnant founder Sarah K. Peck started organizing mastermind groups & experiences before she was even a business owner* How Sarah facilitates conversation among group members for maximum results* Why mastermind group

In This Episode: * Bestselling author & business consultant Chris Brogan shares how depression and anxiety impact his experience as an entrepreneur* Why he always knows what he can “drop” when things get rough and what he isn’t willing to …

The tools I use to run my business have come a long way in the last decade. Back then, I had to do most things manually. Now, integrations and automations are a given. Back then, I had to learn code …