Episodes

Aug. 20, 2019

EP 228: Trusting Yourself & Your Decisions With Coach Katie Linder

The Nitty-Gritty: * How podcaster & coach Katie Linder uses her Radical Self-Trust framework to ensure her life and goals support her confidence* Why she finds confidence in sharing the work she’s most passionate about as she’s creating it* The …

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Aug. 15, 2019

EP 227: Raising Your Prices With Confidence With Content Marketing St…

The Nitty-Gritty: * Why Abby Herman, founder of Write Solutions, set her prices so low to begin with* How she realized she needed to raise her prices and how long it took to make it happen* What happened when she …

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Aug. 13, 2019

EP 226: Showing Up With Confidence With Tell Me A Story Founder Hilla…

The Nitty-Gritty: * How Hillary Rea, founder of Tell Me A Story, discovered her love of rich and nuanced storytelling* What she does to help new storytellers find more confidence in themselves and their ability to perform* What triggered a …

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Aug. 8, 2019

EP 225: Finding The Confidence To Close Big Deals With Edios Media Co…

The Nitty-Gritty: * How Edios Media‘s target clients have evolved over their 3 years in business* What happened with co-founder Michael Karsh and Elizabeth Madariaga got the chance to pitch a project for Google* Where Michael sources his confidenc

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Aug. 6, 2019

EP 224: Building Confidence Through Consistent Action With Shatterbox…

The Nitty-Gritty: * How Jamie Varon decided to embrace an “effortful” attitude and put more intention into her work* Why living and working from France reset her satisfaction meter and helped her find a new level of confidence* Her weekly …

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Aug. 1, 2019

EP 223: Confusing Confidence and Status With What Works Founder Tara …

I opened my email and saw the message that brightens the spirit of any cross-country traveler: my upgrade was confirmed. Even better, this upgrade included my daughter. Lola has always loved flying but this was her first First Class flight.

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July 30, 2019

ANNOUNCING: The Candid Confidence Project

It doesn’t matter how long you’ve been in business… Any entrepreneur can suffer a crisis of confidence. Late last year, I felt woefully unprepared and underskilled for the task I had in front of me. I felt like I had …

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July 23, 2019

EP 222: Planning & Hosting Events All Over The World With Brazenist F…

The Nitty-Gritty: * How Brazenist founder Brooke Roberts left rural Kansas for a life and business in global travel* What Brooke learned about planning and hosting events from her career and businesses* The exact process she uses to plan events …

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July 16, 2019

EP 221: Fitting Business Into A Full-Time Travel Lifestyle With Amy S…

The Nitty-Gritty: * Why Amy Scott, founder of Nomad Editorial and Nomadtopia, quit her office job and started traveling full-time back in 2004* How she ramped up from freelancing to running her own businesses* How the technology she uses has …

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July 9, 2019

EP 220: Managing A Team From The Road With Kinetics Consulting Co-Fou…

The Nitty-Gritty: * Why Kate Leese and her husband decided to travel full-time in an Airstream while building Kinetics Consulting* How the logistics of running a business from the road have impacted their approach and operations* The tools and met

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July 2, 2019

Ep 219: Prioritizing Time Off With Calibrate Your Year Creator Kelly …

The Nitty-Gritty: * The day Kelly Higdon realized she couldn’t keep working at the pace she was working at* How she plans her year to prioritize her life—and then fits her business in the space left over* What she’s changed …

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June 27, 2019

Ep 218: How I Build Flexibility Into My Business With Tara McMullin

As you’re listening to this, I’m somewhere between the White Mountains of New Hampshire and Acadia National Park in Maine. Sean and I are celebrating our 1st wedding anniversary in the only way we how: in a National Park! That’s …

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June 25, 2019

Ep 217: Finding A Niche Audience With Bawdy Bookworms Founder Thien-K…

The Nitty-Gritty: * What inspired Thien-Kim Lam to develop a subscription box and virtual book club for a niche audience* How she channeled her love of romance books and her experience selling adult toys into the subscription she would have …

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June 20, 2019

Ep 216: There’s No “Right” Way To Grow Your Audience

All this month, we’ve been talking about building an audience here on the podcast—and we’ve been asking members of The What Works Network, well, what’s working for them when it comes to audience-building and marketing their businesses. Some peop

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June 18, 2019

EP 215: Growing An Audience Together With Community Builder Eli Trier

The Nitty-Gritty: * Why Eli Trier embarked on her first community project—and the results she experienced from that first project* How facilitating community projects help her reach important business goals and build her audience* The exact proces

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June 11, 2019

EP 214: Creating Content That Stands Out with Awkward Marketing Creat…

The Nitty-Gritty: * How Rachael Kay Albers got the idea to create a “business comedy show“* Why Awkward Marketing really stands out—even when plenty of other marketers are using video to promote their businesses* How the show supports her web …

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June 6, 2019

EP 213: What’s Working In Finding New Fans With SEO Coach Kim Herring…

The Nitty-Gritty: * Why Kim Herrington believes start content creation is the key to building your audience and getting off the social media treadmill* How she used 20 targeted articles to boost a website’s traffic by 1000%* The tools she …

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June 4, 2019

EP 212: Building Your Audience Behind The Scenes With Social Media St…

The Nitty-Gritty: * Why social media marketing agency founder Andréa Jones doesn’t try to game the social media algorithms to build her audience and, instead, spends a lot more time behind the scenes* How she finds people to connect with, …

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May 30, 2019

EP 211: Building An Audience With Tara McMullin

A year ago this week, I deleted about 12,000 people off my email list. That meant that my audience shrank by about 80% with the push of a button. GDPR was going into effect and, while I wasn’t caught up …

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May 28, 2019

EP 210: Doing Less To Achieve Your Goals With Do Less Author Kate Nor…

The Nitty-Gritty: * How Kate Northrup started doing less by accident—and why she decided to move forward doing less on purpose* The exercise Kate used to determine the 2 activities that have led to her biggest business wins* How the …

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May 23, 2019

EP 209: 7 Surprising Things Small Business Owners Learned When They R…

Imagine the open rate on the last email you sent to your subscribers. Think about the net profit your business has generated already this year. Consider how many people viewed your last video, clicked on your blog post, or listened …

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May 21, 2019

EP 208: Pricing By The Numbers With Systems Saved Me Founder Jordan G…

The Nitty-Gritty: * How Jordan Gill used data and experience to set competitive prices for her business operations firm* Why she focused on serving seasonal service-based businesses and how that impacts the way she delivers her service* The stat s

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May 16, 2019

EP 207: What’s Working In Tracking Your Business Finances With Kaitly…

I know plenty of small business owners who struggle with how to price their products or how much to invest in advertising. I see people question whether they can hire someone to help or whether that conference is in their …

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May 14, 2019

EP 206: Choosing Between Two Businesses With Grace & Vine Founder Mad…

The Nitty-Gritty: * Why Madison Wetherill found herself the owner of two small businesses—and how she knew something had to change about the way she was managing them* How Madison came to think of herself as a “busy person” and …

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