Episodes

The Nitty Gritty On Streamlining Your Business Model: * Why Jereshia Hawk quit trying to build a suite of products and streamlined her business model to just one offer* The mindset challenge she had to overcome to make the decision …

The Nitty Gritty: * Why taking the time to tidy up your business is so important * The 3 ways Tara has cleaned up her business over the last few years* Information on The What Works Network Spring Cleaning Virtual …

The Nitty-Gritty on Finding Clients on LinkedIn: * How career coach Kerri Twigg is using LinkedIn to find clients and generate more than 30 requests for services per day* The process she uses to vet new connections and establish a …

You might think of me as a fairly gregarious entrepreneur who delights in inviting strangers on to this very podcast for conversations about life and business. But… In many ways, I’m a walking, talking introvert meme. I’m a bit of …

The Nitty-Gritty: * The moment Lauren Caselli knew her event planning business (and her life) needed a fresh approach* Why she chose “seen” as her word for 2018 and how that philosophy helped her make significant changes to the way …

The Nitty-Gritty: * Why Shannon Siriano Greenwood decided to explore lifestyle design by bringing people together at Rebelle Con* How she is currently expanding her professional network and meeting new people to support her* The #1 mistake Shannon

The Nitty-Gritty: * Why Maria Rodriguez started Fear Her Fight Athletics–and the surprising results of her initial product launch* How Maria centers her mission to empower people of all shapes, sizes, and identities in the gym* The key question Ma

The Nitty-Gritty * The many ways Tara McMullin’s business and brand has changed over the years* Why she finally feels able to be 100% honest with her brand and content* How to nurture community culture that affirms the contribution of …

The Nitty Gritty: * What Jennifer Louden has learned about hosting & selling retreats in the 20 years she’s been running them* How far in advance Jen starts planning for a retreat–and how far in advance she starts marketing a …

The Nitty-Gritty on Kyla’s Coaching Business Model: * How business strategist Kyla Roma created a new coaching business model that combines both her needs and her clients’ needs* Why Kyla decided to change things up and what constraints inspired h

Well, we’ve nearly made it to the end of another January. As of today, I’m 24 days into my first Whole30. I’m 4 weeks into a new training program. I’m 14 posts into committing to writing and sharing more often …

Meagan Francis, founder of Life, Listened, discovered a whole new entrepreneurial mindset as she made the transition from the owner of a content marketing business to the employee of a marketing & communications firm to the head of her own …

The Nitty Gritty * Margy Thomas, Ph.D. and founder of ScholarShape, supports academics and researchers in telling their stories through what she calls the Story-Argument concept. This tool or strategy, applied to her clients’ work, turns their tex

The Nitty Gritty: * Why Facebook ad costs have risen so dramatically and what we’ve been doing that contributes to the problem* The metric that Amanda Bond encourages her clients and students to prioritize instead of Cost Per Lead* How …

After over 10 years in this business, I’ve seen a lot when it comes to social media. I’ve been around for Blogspotting and LiveJournaling. I’ve seen the rise and fall of the Twitter empire. I remember when organic reach on …

A few weeks ago, Derek Halpern—who has made millions of dollars selling online courses—announced that he was quitting information marketing. He said he was burnt out. He’d lost track of why he was in the business in the first place. …

Imagine making money in your sleep. When I first started selling ebooks and courses that’s all anyone could talk about, and I’ll admit that the first time I woke up to money having been deposited in my PayPal account over …

It’s tempting to think that all the time you spend on social media, writing articles, creating podcast episodes, or recording videos is time spent building relationships. Heck, I’m doing it right now. Every podcast episode I create is an effort …

This January, I’m celebrating 10 years as a small business owner. To say that a lot has changed since I started my very first website while breastfeeding my infant daughter is an extreme understatement. It’s not just the marketing tactics …

The Nitty Gritty * The origin story of the “wing woman effect” * How Mia Scharphie, founder of Build Yourself Workshop, uses what she calls a Virtuous Circle to connect with other business owners and grow her company (and how …

Both as humans and as business owners, we tell ourselves stories. I might tell myself that no one will pay what I need to charge for my work. You might tell yourself that you can’t hire anyone who will do …

The Nitty Gritty * Why Maggie of Scoop Studios pivoted from working with online entrepreneurs to local, in-person clients — and how tapping into her existing network made all the difference in finding leads * How Maggie’s role within the …

The Nitty Gritty * The live video broadcasting opportunity Sai Hossain saw for creators and entrepreneurs that inspired him to create Crowdcast * How small business owners are generating leads with live video and 2 key ways they are using …

The Nitty Gritty * What Jessica Fialkovich’s daily life looks like as President and Cofounder of Transworld Business Advisors—Rocky Mountain, investor, and nonprofit board of director * How Jessica uses the bottom up approach for setting company goals *