Episodes

In This Episode: * How I decide what roles to hire for (and why understanding our team structure is key)* When it’s time increase capacity by hiring versus fixing messy operations* Why you don’t want to clone yourself to get …

In This Episode: * Why management specialist Podge Thomas believes your team should be your biggest asset* How to prepare to hire—and how to take better care of your team member through careful onboarding* How our previous experiences with managem

How do you know what content should be free? And, what should be paid for? This month, we’ve been talking all about building an audience and/or finding customers—as well as how those two things are different. And one of the …

This month, we’ve explored finding customers and building an audience—which are not the same things. Every business needs to find customers. But not every business—not even most businesses—needs to build an audience. Yet, so many small busine

In This Episode: * Why storytelling is good for business and how it can help you build your audience* Why you don’t have to squeeze your story into the hero’s journey* How finding a related emotional touchpoint can lead to …

In This Episode: * Why brand strategist Felicia Sullivan doesn’t bother with using social media to find clients* How she uses coffee dates to make long-lasting relationships* Why she prioritizes consuming remarkable content and how it helps her me

In This Episode: * How social media marketing expert Andréa Jones balances two different marketing strategies for her agency and for her membership community* Why she prioritizes feelings when it comes to positioning and messaging* How she incorpo

What’s the ROI on mental space? What would it be worth to you to get some peace of mind? What would you be willing to do to alleviate a bit of uncertainty from your life or business? All this month, …

What Works is all about exploring what’s really working for small business owners. Because there are a lot of assumptions and misconceptions about what it takes to build a stronger business. This week, I’m bringing you something a little diff

How do you make a big change to your business model without making it harder than it has to be? How do you navigate sunsetting an old offer (or a few), raising your prices, or shifting your target client? After …

I’m convinced that every entrepreneur has a fantasy business that they daydream about. It’s free from all of the baggage and assumptions that we’ve built up around our existing businesses. And I’m also convinced that that fantasy business—as

In This Episode: * How Sophy Dale decided to let go of 2 of her 3 businesses and just focus on one and why figuring out a novel distribution strategy was a key part of the decision* Why Brigitte Lyons …

In This Episode: * How Sophy Dale ended up running 3 separate businesses—and what made her realize it was all too complicated* How Brigitte Lyons realized that her PR agency was letting scope creep make it feel like she was …

Sometimes it can feel like you don’t find opportunity, opportunity finds you. But even then, it’s the fact that you were paying attention—listening, watching, taking it all in—that allows you to act on it. It can make me sick to …

In This Episode: * How business coach Justine Clay decides whether or not to pursue an opportunity* Why she starts with feelings first and how she builds a “scaffolding” around those feelings with practical execution* What she did in the …

In This Episode: * How Jordan Gill used data and experience to set competitive prices for her business operations firm* Why she focused on serving seasonal service-based businesses and how that impacts the way she delivers her service* The stat …

In This Episode: * Why SuperScript Marketing founder Anna Wolf started her niche content marketing agency aimed at the financial service industry* How learning search engine optimization led to major growth—and a focus on productized service* What

What if your biggest opportunity didn’t involve doing more but doing less? What if scaling back and simplifying wasn’t only a way to make your life better but a way to build a more successful business, too? This month on …

A big part of how I do what I do is by spotting patterns. As a podcaster, I’m looking for the patterns in the stories my guests tell me. As a business coach, I’m looking for the patterns in how …

Do you know your neighbors? Sean and I know a couple of ours—but most are strangers. At this point in time, not knowing your neighbors is pretty common. We mind our own business. We go about our own lives. We …

I didn’t start a business because I was excited about managing people. I wasn’t dreaming of hiring a team while I was writing blog posts in the stolen moments between nursing my baby and nap times. Truth be told, I’m …

“Exceptional customer service.” I’m sure you’ve heard those words uttered during a training session for a retail or service industry job at some point in your life. Heck, those words might even be in your own values statement or team …

Businesses are all about relationships, right? Sure, I think we can all agree on that to one extent or another. But what exactly do we mean by that? Most often, a business’s relationships are understood in terms of customer service, …

Margin is space—the space between and around. There is the margin of a page, of course. And there is the margin around the border of a forest. There’s also the margin in your business–the space between your revenue and your …