Episodes

April 21, 2020

EP 275: Tools For Building A Copywriting Agency With Content Bistro F…

In This Episode: * The process Prerna Malik, founder of Content Bistro, uses to create effective copy for her clients* Why she keeps her tools simple and isn’t quick to change them just because there are new options out there* …

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April 14, 2020

EP 274: The Tools That Power A Content-Driven Business With Grit Host…

In This Episode: * What tools Jessica Stansberry uses to run her content-driven business* How she knows when it’s time to switch tools and what criteria she uses to pick a new one* What project management tool she’d make out …

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April 7, 2020

EP 273: The Tools We Use To Run a Podcast Production Agency with Yell…

In This Episode: * Sean and Tara McMullin, co-founders of YellowHouse.Media share the tools they use to run their podcast production agency* Sean shares the value of templates across a variety of tools* Tara sheds light on some of the …

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March 31, 2020

EP 272: Making Your Brand Personal With Stasia’s Style School Creator…

My brand is more “me” than ever. Which is funny because, up until 2017, my brand was my name. That year, I made a conscious effort to move away from my personal brand and build out a company brand, something …

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March 26, 2020

EP 271: Brand-Building Is More Important Than Ever

People are still spending money. It’s a message I’ve shared over and over again over the last 2 weeks. Not everyone is spending money… and not everyone has the money to spend. But plenty of people are still investing in …

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March 24, 2020

EP 270: Building A Brand That Defies Stereotypes With 300 Pounds And …

In This Episode: * Why Martinus Evans started running in the first place* How his idea of a runner changed at the starting line of his first race* Why Toastmasters played a bit part in his decision to play bigger* …

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March 17, 2020

EP 269: Co-Creating A Brand In Community With Shameless Mom Academy H…

In This Episode: * Shameless Mom Academy founder & host Sara Dean shares how her brand developed over time and in partnership with her community* Why she started the podcast in the first place, as well as why it was …

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March 14, 2020

SPECIAL: COVID-19 And The Impact On Small Business Owners

Well, things are weird out there. We’re all wondering how the coronavirus pandemic will shape our lives and work in the months (or years) to come. For many small business owners, there’s real uncertainty about how COVID-19 will play out. …

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March 10, 2020

EP 268: Creating A Focused & Intentional Brand With Alyssa Catalano f…

In This Episode: * What Studebaker Metals stands for as a brand and how that shapes the choices they make about product, marketing, and messaging* Why they’re focused on producing genderless accessories—and how that impacts the conversations they

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March 3, 2020

EP 267: Leveling Up With Customer Feedback with Mighty Networks Gina …

The Nitty-Gritty: * How Gina Bianchini has been leading a slow & intentional brand evolution at Mighty Networks* Why customer feedback has been the key factor in how the brand (and product) has adapted* How the Mighty Networks team is …

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Feb. 25, 2020

EP 266: Building An Inclusive Community With Whole30’s Melissa Urban …

The Nitty-Gritty: * The day Melissa Urban realized she needed to do more to make the Whole30 community more inclusive* Why she’s chosen to be public about her learning when it comes to diversity, equity, and inclusion* How Dr. Carrie …

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Feb. 18, 2020

EP 265: Leading Differently With MicroConf Co-Founder Rob Walling

The Nitty-Gritty: * What values are woven through Rob Walling‘s many ventures* Why he started MicroConf and how it’s a direct reaction to so many communities & events for founders* How Rob sees his role as a leader of a …

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Feb. 11, 2020

EP 264: Leading A Growing Community With Rebelle Founder Shannon Siri…

The Nitty-Gritty: * The “fetal position” moment that led Shannon Siriano Greenwood to start Rebelle* Why belonging, inclusivity, vulnerability, and authenticity are the top values the community leans into* How the details and design of each event

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Feb. 4, 2020

EP 263: Turning Your Values Into Action With Diversity, Equity, and I…

The Nitty-Gritty: * The frustrating situation that led Erica Courdae to go on her own and create Silver Immersion, an inclusive hair and beauty company* How Erica has developed her voice and ability to stand up for what she believes …

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Jan. 28, 2020

EP 262: Honing Your Craft Using Smart Project Management With Kickass…

The Nitty-Gritty: * How Kickass Conferences founder Isaac Watson manages massive projects like organizing a conference* The 5 phases that each event plan goes through and how project management works at each stage* What tools Isaac and his teams u

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Jan. 23, 2020

EP 261: 5 Project Management Tools These Small Business Owners Can’t …

The Nitty-Gritty: * 5 small business owners share the project management tools they can’t live without* Why each tool is the right fit for the way each business owner works* How they incorporate the tools into their workflows* Plus, what …

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Jan. 21, 2020

EP 260: Tracking Complex Projects With On-Demand CFO Christina Sjahli

The Nitty-Gritty: * Why clear client communication helps on-demand CFO & cash flow analyst Christina Sjahli manage her complex financial projects* The system she uses to keep track of documents and change history* How she uses deadlines for hersel

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Jan. 14, 2020

EP 259: Managing The Creative Process With Brooklyn Book Doctor Found…

The Nitty-Gritty: * How Brooklyn Book Doctor founder Joelle Hann manages the process of book writing for her clients* What her book coaching experience taught her about creating and managing a group book proposal writing program* The tools Joelle

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Jan. 7, 2020

EP 258: Managing Multi-Layer Projects With Kaye Publicity Founder Dan…

The Nitty-Gritty: * How Kaye Publicity founder Dana Kaye plans and manages multi-layer book publicity projects* The tools she uses to track progress, run reports, and organize the information that goes into every project* How her team members take

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Dec. 24, 2019

EP 257: End-Of-Year Mailbag Episode With Tara McMullin

We’ve had a helluva year here at What Works. We’ve talked to over 100 small business owners, published more than 80 episodes, and tackled 12 different themes this year. What Works is special because we focus on the people who …

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Dec. 12, 2019

EP 255: Taking Stock & Setting New Intentions With Podcasting Advocat…

The Nitty-Gritty: * Why podcast advocate Elsie Escobar created a personal process for looking back over the year and setting her intentions for the year to come* How setting clear boundaries helps her to stay on top of her commitments …

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Dec. 10, 2019

EP 254: Transforming Your Business Model With Growth & Impact Strateg…

The Nitty-Gritty: * Why Toi Smith made the shift from virtual assistant to online business manager to growth & impact strategist* How she reassessed the true value behind what she was offering her clients so she could rework her business …

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Dec. 3, 2019

EP 253: Discovering The Joy of Missing Out With Inkwell Press Founder…

The Nitty-Gritty: * How The Joy Of Missing Out author Tonya Dalton discovered the stories and self-talk that were keeping her from really enjoying life and celebrating her success* Why identifying the litmus tests she put herself through helped he

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