Episodes
EP 158: Building A New Business From His “Unique Genius” With Strateg…
The Nitty Gritty * Why Jason Van Orden ultimately left the business he ran for ten years and how taking a sabbatical helped him get to the heart of why he felt so discontent and uninspired * The identity crisis …
EP 157: Planning For Parental Leave With StoryMine Co-Founders Cather…
The Nitty Gritty * Why Elena and Catherine approached their second pregnancies different from their first — and how that impacts their work at StoryMine * How the cofounders approached their dual pregnancies as an opportunity to implement systems and …
EP 156: Teaching Live Courses For Maximum Results with Yes and Yes’s …
The Nitty Gritty * Why Sarah decided to offer her online course Bank Boost in a live setting using weekly emails and live Q and A sessions * The values and psychology behind her product pricing and how she markets …
EP 155: Small Business Owners Get Honest About Fear
Underneath their ambitious and confident facades, small business owners experience quite a bit of fear. Since our goal is to bring you honest conversations about what it really takes to run a small business, we thought it was high time …
EP 154: Exiting One Business And Starting Another With Jadah Sellner
The Nitty Gritty * The strategies that led to Simple Green Smoothies’ explosive success: from adopting Instagram early to focusing on the community from day one to zeroing in on a single topic to grow the brand * The pivotal …
EP 153: More Leading, Less Managing with Wanderwell Founder Kate Stra…
The Nitty Gritty * Why making decisions as a collective aligns with Kate Strathmann’s business vision instead of the “this way or the highway” mentality * How Kate pushed past her introvert tendencies to show up for team members and …
EP 152: Reinventing Your Product–Twice–with Freshbooks Co-Founder Mik…
The Nitty Gritty * How Mike transitioned from growing his design and marketing firm to creating FreshBooks, an invoicing software tool for small business owners * How a strong value of honesty seeps through the company and results in an …
EP 151: Doing More With Less With SystemsRock Founder Natasha Vorompi…
The Nitty Gritty * Why Natasha sold her digital offerings business arm to focus solely on 1:1 work — and how she gained two clients through sending out an email * How she found ways to bring more of herself …
EP 150: Juggling A Jeweler’s Business Model with Designer Christy Nat…
The Nitty Gritty * How Christy’s sustainability values inform her minimalist and unique jewelry designs — and where she sources diamonds and gemstones from * What her weekly schedule looks like — from meeting with clients, working in the studio, …
EP 149: Combining Creativity and Productivity To Do Great Work With U…
The Nitty Gritty * Take a look at Srini Rao’s daily writing routine — from the apps to the systems — that enable him to write 1,000 words a day, every day * How creating for one — rather than …
EP 148: Building For Business & Life With Your Spouse with Productive…
The Nitty Gritty * What boundaries Charlie Gilkey and Angela Wheeler, founders of Productive Flourishing, set to coexist between business and life in a healthy way — plus, some of the rules they follow, like no screens in the bedroom …
EP 147: Scaling Mental Health Services With Move Forward Counseling F…
The Nitty Gritty * Why Alison Pidgeon left her Director role at two outpatient clinics to start Move Forward Counseling, a group mental health practice based in Pennsylvania * The reasoning behind Alison’s choice to stop taking new clients — …
EP 146: Wellness Hacking For Time Management Success With Business St…
The Nitty Gritty * From the ideal diet to meditation to work style, learn how Michelle embraces her Ayurvedic dosha type * How Michelle’s rebel brain held her back in traditional work environments — and how she unleashed it so …
EP 145: Developing, Manufacturing, & Marketing An Innovative Product …
The Nitty Gritty * How Bridget’s struggle finding tops that fit her body type encouraged her to make her own — and how that pursuit turned into Têra Kaia’s first top, TOURA * The six words the Têra Kaia (formerly …
EP 144: Centering Women Of Color In The Outdoors with Color Outside F…
The Nitty Gritty * Why moving to Salt Lake City from San Diego inspired Nailah to start Color Outside — and how the free meetup transformed into the company it is today * How Nailah budgets, markets, and plans retreats …
EP 143: Licensing Your Signature Work With Momtography® Creator Beryl…
The Nitty Gritty * How Beryl runs the Momtography® training program, how she landed on the price point, and how she promotes her teachers once they’ve successfully completed the initial training program * Why Beryl’s first step to licensing her …
EP 142: Growing Organically Through Unconventional Channels with Cozy…
The Nitty Gritty * What inspired Chris to start building CozyCal, a simple and easy-to-use online scheduling tool for small business owners and solopreneurs * Why Kat Lu decided to leave her healthcare consulting career to work on product developmen
EP 141: Making Clients Comfortable With Uncomfortable Subjects With F…
The Nitty Gritty * How Jacquette uses different themes every month to inform the activities and questions she poses during her monthly dinner series, The Comfort Circle™ * Why Jacquette increased the event pricing from $75 to $150 per person …
EP 140: Paying Attention To The Red Flags With Don’t Panic Management…
The Nitty Gritty * The red-yellow-green system Jess Ostroff and the Don’t Panic Management team apply to every potential new client relationship and new hire to help them take the emotion out of it, particularly when it’s not the right …
SPECIAL: Changing Your Name After 10 Years of Building A Personal Bra…
When I got married 11 years ago, I was depressed, ashamed, and feeling like I had no opportunities left — in the way only a 25-year-old can feel. I had always planned to keep my maiden name, which was Seefeldt, …
EP 139: Getting The Best From The People Who Work For You With Eventu…
The Nitty Gritty * Jaime’s lessons from hiring virtual assistants in the Philippines — and why she eventually hired an employee local to her * How Jaime and her team use Asana to manage projects and assign tasks * What …
EP 138: Establishing Authority With Standout Content On Instagram Wit…
The Nitty Gritty * How Lauren and Jason Pak, cofounders of Achieve Fitness, use their Instagram to educate and inspire their audience — and why they chose Instagram as Achieve Fitness’ main marketing platform * What their weekly social media …
EP 137: Transitioning Into Intrapreneurship While Maintaining Your Mi…
The Nitty Gritty * How Sarah Bray, entrepreneur, author, and digital strategist, transitioned from working exclusively for herself to joining the smart and passionate team at &yet, a design and development consultancy * What it means to be an intraprene
EP 136: Playing Big With A Boutique Music Licensing Company with Catc…
The Nitty Gritty * How Cathy and her songwriting agency, Catch the Moon Music, manage music inquiries and how they close deals * Hear all the details on Mochas and Music, Cathy’s unique way of putting her music in the …