Episodes
EP 140: Paying Attention To The Red Flags With Don’t Panic Management…
The Nitty Gritty * The red-yellow-green system Jess Ostroff and the Don’t Panic Management team apply to every potential new client relationship and new hire to help them take the emotion out of it, particularly when it’s not the right …
SPECIAL: Changing Your Name After 10 Years of Building A Personal Bra…
When I got married 11 years ago, I was depressed, ashamed, and feeling like I had no opportunities left — in the way only a 25-year-old can feel. I had always planned to keep my maiden name, which was Seefeldt, …
EP 139: Getting The Best From The People Who Work For You With Eventu…
The Nitty Gritty * Jaime’s lessons from hiring virtual assistants in the Philippines — and why she eventually hired an employee local to her * How Jaime and her team use Asana to manage projects and assign tasks * What …
EP 138: Establishing Authority With Standout Content On Instagram Wit…
The Nitty Gritty * How Lauren and Jason Pak, cofounders of Achieve Fitness, use their Instagram to educate and inspire their audience — and why they chose Instagram as Achieve Fitness’ main marketing platform * What their weekly social media …
EP 137: Transitioning Into Intrapreneurship While Maintaining Your Mi…
The Nitty Gritty * How Sarah Bray, entrepreneur, author, and digital strategist, transitioned from working exclusively for herself to joining the smart and passionate team at &yet, a design and development consultancy * What it means to be an intraprene
EP 136: Playing Big With A Boutique Music Licensing Company with Catc…
The Nitty Gritty * How Cathy and her songwriting agency, Catch the Moon Music, manage music inquiries and how they close deals * Hear all the details on Mochas and Music, Cathy’s unique way of putting her music in the …
EP 135: Growing A Truly Sustainable Business With Art & Eden Founder …
The Nitty Gritty * The story behind Susan’s personal breakthrough that prompted her to leave a two decade fashion career to launch Art & Eden, a sustainable clothing line for kids * How Susan transformed her approach to business from …
EP 134: Realizing Your Idea Is So Much Bigger Than You Imagined With …
The Nitty Gritty * What inspired Sarah to launch Startup Pregnant (and how that concept pivoted from book to podcast) * Sarah’s strategy for securing sponsors before launching a podcast (hint: it’s all about knowing your target audience and what …
EP 133: Building A Business In The Feminine Economy With Sister Found…
The Nitty Gritty * How Jennifer’s creative entrepreneurial journey influenced the creation of Sister and Feminine Business School * What led Jennifer to transition from solopreneurship to a brand that’s bigger than her — and how collaboration sets the f
EP 132: Choosing The B Corp Life with Buzz Food Truck Founder Michael…
The Nitty Gritty * Why Michael created Buzz, a rock-and-roll infused sandwich shop on wheels * How he infused his personal values into Buzz — and how those values extend into the culture of the company * Everything Michael learned …
EP 131: Optimizing What Works For Your Small Business With Oki Doki C…
The Nitty Gritty: * Marie shares the role customer interviews have played in the evolution of her online learning software product, Doki * How automation plays an important role in how Marie and her partner manage their workload without assistants …
EP 130: Crafting Communities–And Happier Businesses–Both Online And O…
The Nitty Gritty * What prompted Carlos to shut down a thriving digital agency to start The Happy Startup School * What happiness as a business model looks like — and how Carlos teaches that model to others * Why …
EP 129: Building a Client Pipeline With Communication Rebel Founder D…
The Nitty Gritty: * How Michelle created the “3 Word Rebellion” framework that brings her new client leads * Why Michelle uses a free consultation to book new clients * The importance of Being Boss’s Chalkboard Method for knowing how …
EP 128: Melding Disparate Passions with Herbalist & Spaceship Builder…
The Nitty Gritty * The breaking point in Lisa’s life that inspired her to turn to herbalism for answers — and why she decided to study herbalism deeper * How Lisa manages her job as a spaceship builder and her …
EP 127: Getting Lean For More Meaningful Growth With Textile Design L…
The Nitty Gritty * Why Michelle Fifis consolidated her offers into her membership program, the Textile Design Lab * The steps Michelle took to achieve greater profitability focusing on doing less and more meaningful growth * What parameters Michelle use
EP 126: Navigating The Process Of Rebranding & Repositioning with Tru…
The Nitty Gritty * Why Ali’s new brand message is all about shifting the way her clients see themselves * How she draws a connection between health and politics — and positions her opinion in a way that her ideal …
EP 125: Writing Content For Results with Content Direction Agency Fou…
The Nitty Gritty: * Why Lacy is producing fewer “how to” articles and, instead, focusing on “riffing” on the leading edge of content marketing thought leadership * How she’s developing a process for asking for referrals after realizing her top …
EP 124: Co-Writing A Book To Grow Your Brand With Being Boss Author E…
The Nitty Gritty * The four reasons why Emily and Kathleen, co-hosts of the Being Boss podcast, chose to traditionally publish their first book, Being Boss, instead of self-publishing (and how they weighed the pros and cons of each) * …