Episodes
EP 128: Melding Disparate Passions with Herbalist & Spaceship Builder…
The Nitty Gritty * The breaking point in Lisa’s life that inspired her to turn to herbalism for answers — and why she decided to study herbalism deeper * How Lisa manages her job as a spaceship builder and her …
EP 127: Getting Lean For More Meaningful Growth With Textile Design L…
The Nitty Gritty * Why Michelle Fifis consolidated her offers into her membership program, the Textile Design Lab * The steps Michelle took to achieve greater profitability focusing on doing less and more meaningful growth * What parameters Michelle use
EP 126: Navigating The Process Of Rebranding & Repositioning with Tru…
The Nitty Gritty * Why Ali’s new brand message is all about shifting the way her clients see themselves * How she draws a connection between health and politics — and positions her opinion in a way that her ideal …
EP 125: Writing Content For Results with Content Direction Agency Fou…
The Nitty Gritty: * Why Lacy is producing fewer “how to” articles and, instead, focusing on “riffing” on the leading edge of content marketing thought leadership * How she’s developing a process for asking for referrals after realizing her top …
EP 124: Co-Writing A Book To Grow Your Brand With Being Boss Author E…
The Nitty Gritty * The four reasons why Emily and Kathleen, co-hosts of the Being Boss podcast, chose to traditionally publish their first book, Being Boss, instead of self-publishing (and how they weighed the pros and cons of each) * …