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Feb. 29, 2024

EP 463: A Brand is a Constellation with N. Chloé Nwangwu

EP 463: A Brand is a Constellation with N. Chloé Nwangwu

How do you get seen in a world that doesn't see you? How do you get recognized when so many systems are designed to keep you unrecognized? Those are the questions at the heart of today's episode. In the 2nd episode in my 5-part series on decoding empathy, I talk with behavioral scientist and brand strategist N. Chloé Nwangwu about how she helps underrecognized people "emerge from the margins" and get noticed.

Footnotes:

Every episode of What Works is also available in essay form at whatworks.fyi 

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Chapters

00:00 - Aren't we all the same?

01:42 - Introduction

02:44 - "Institutionalized rejection of difference" Audre Lorde

04:14 - The Mythical Norm

06:20 - Underrepresented vs underrecognized

09:12 - Access and recognition go hand in hand

10:27 - Visibility biases and invisibility taxes

17:38 - What is a brand?

19:09 - A brand in action on the global stage

20:45 - A "politics of wonder"

23:36 - Circle of recognition

27:02 - Conclusion