Nov. 29, 2022

EP 404: What lights your fire?

EP 404: What lights your fire?

Thinking about doing things differently next year? Here's one way my own work has changed—big time.

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Over the last two years, I've transitioned from identifying as a business owner first to identifying as a writer and podcast first. In the first year—2021—I didn't realize that's what I was doing. But over the course of this year, it was quite intentional. Making that shift has allowed me to explore creative territory that I didn't think I could explore when my primary function was content marketing.

In this week's episode, I talk with India Jackson about transitioning from content marketer to writer and podcaster. I share what it's meant for my work, my sense of identity, and my mental health. Plus, we talk about some of the difficult decisions I had to make on this journey.

Tune in to India's show, Flaunt Your Fire, wherever you listen to What Works or at


Grab your copy of my new book, What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting!

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