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June 5, 2023

This is Not Advice: Making Work That Can't Be Sold

This is Not Advice: Making Work That Can't Be Sold

Welcome to the 3rd edition of This is Not Advice, my advice column that’s not an advice column for paid subscribers of What Works. 


This week, I am tackling a question that came up during last week’s workshop on media ecosystems (link to replay below!) and that my husband Sean asked me just this morning. It also came up a number of times during a workshop on audio essays that I taught earlier this year.


So I’m going to assume this is something that a lot of folks struggle with—myself included on a regular basis.


Here’s the gist:

I’ve accumulated lots of thoughts that I want to turn into a cohesive project—
maybe a book, a podcast series, an online course, even a single essay. 
How do I even begin working on something like that?


This episode is an excerpt from my full column! To upgrade your subscription and read or listen to the full episode, click here!

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