Episodes

Sept. 1, 2020

EP 296: Putting The Humanity Back In Sales With Lawyer Autumn Witt Bo…

In This Episode: * How attorney Autumn Witt Boyd discovered that she’d over-automated the sales process for her law firm* The adjustments that she made to get her sales process back on track—and why she chose to put a human …

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Aug. 25, 2020

EP 295: It’s Always A Work In Progress

The market is constantly changing. New technology, new trends, new players. We can either treat the constant changing and uncertainty as a threat… …or we can treat it as an invitation to see everything we do as a work in …

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Aug. 20, 2020

BONUS: Refining How I Offer Business Support Over The Long-Term

Hey, it’s Tara McMullin, and this is a special bonus episode of What Works, the show that gives you a behind-the-scenes look at how small business owners take decisive action to build a stronger business. This is the third and …

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Aug. 18, 2020

EP 294: Refining Your Offer With SpeakEasy Cooperative Founder Michel…

In This Episode * Why voice teacher Michelle Markwart Deveaux refined her offer from a pay-for-service model to a value pricing model* How that shift changed how she packaged her services and what outcomes she focused on for her students* …

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Aug. 13, 2020

BONUS: Why We Chose Productized Services For YellowHouse.Media

In This Episode: * Why Sean and Tara McMullin chose to “productize” their full-service podcast production offer at YellowHouse.Media… and what productized services actually are* What’s included in the package they offer–and why they don’t often cu

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Aug. 11, 2020

EP 293: Offering Bespoke Services With Flaunt Your Fire Founder India…

In This Episode: * How Flaunt Your Fire founder India Jackson takes a strategic approach to offering custom service packages without getting overwhelmed or burnt out* Why getting to know her potential clients really, really well helps her put toge

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Aug. 6, 2020

BONUS: How I Created 2 New Offers When People Asked Me, “What’s Next?”

In This Episode: * How a significant life change for What Works founder Tara McMullin turned into an idea and then several iterations of offers* The process Tara used to turn The Commitment Blueprint process into a free webinar, then …

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Aug. 4, 2020

EP 292: Figuring Out What’s Next For Your Offer With LOE Collective F…

In This Episode * How Alisha Robertson got the idea for The LOE Collective, a membership community supporting women business owners* The process she used to figure out how the community would take shape and what features she would include* …

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July 28, 2020

EP 291: Reply Hazy. Try Again.

I had a Magic 8 ball when I was a kid. I wouldn’t say that I relied on it in any serious way… but, when my kid brain was trying to process some big emotions or sort through a sticky …

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July 21, 2020

EP 290: Discovering Your Vision With Ginkgo Public Relations Founder …

In This Episode: * What led Ginkgo Public Relations founder Cher Hale to move from Las Vegas to Portland, Oregon* How she took her business full-time in a new-to-her city* How her mom’s romance novels inspired her to discover a …

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July 14, 2020

EP 289: Leading Through Uncertainty with &yet CEO Sarah Avenir

In This Episode: * How Sarah Avenir took on the role of CEO for digital development & strategy agency, &yet* Why Sarah considers herself a naturally fearful person—and how she pushes herself to face that fear* Why refining the positioning …

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July 7, 2020

EP 288: Rethinking Your Business Amidst Change With Second Breaks Fou…

In This Episode: * Why I chose “embrace uncertainty” as one of my commitments for 2020 and how it’s served in this wild year* How Charlie Gilkey recommends finding the most courageous next step* What led Second Breaks founder Lou …

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June 30, 2020

EP 287: The Things We Thought We Knew About Money

How we think about money impacts what we do with money. And for many of us, what we think about money is influenced by narratives, frameworks, and biases we picked up well before we started our businesses. The money framework …

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June 23, 2020

EP 286: Pricing For The Future With Fire + Mineral Jewelry Founder Ti…

In This Episode: * Fire + Mineral founder Tiffany Whipps shares how she’s gone from willy nilly pricing to pricing for the future of her company* What her “feather money” phase taught her about the value of her products* The …

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June 16, 2020

EP 285: Going All In With Strategist Marie Poulin

In This Episode: * The webinar that changed everything for strategist Marie Poulin* Why she decided to go “all in” on creating content about Notion and how YouTube has impacted her bottom line* How she developed and sold an in-progress …

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June 9, 2020

EP 284: Pricing On A Sliding Scale With Corpus Ritual Founder Jennife…

In This Episode: * Why grief & trauma worker Jennifer Patterson prices a significant portion of her work using a sliding scale* How a sliding scale system increases accessibility to valuable healing work for people from disadvantaged and margina

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June 2, 2020

EP 283: Taking Stock Of Our Evolving Relationships To Money with Tara…

In This Episode * The single most important lesson Tara McMullin learned about money in the last 5 years* How that lesson rippled through her business and personal development as a leader* Why this lesson also led with taking stock …

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May 26, 2020

EP 282: Finding Support Through Coaching With Wholehearted Coaching F…

In This Episode: * What happened with coach Shirin Eskandani got the call for her dream job–singing in Carmen at the Met* How she discovered coaching and the process that would help her reexamine how she feels and what she …

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May 21, 2020

EP 281: Business Support Comes In All Shapes & Sizes

Leading a business can be lonely. I noticed just how disconnected business owners are when I started my very first website way back in 2009. That website was a blog about makers and artists in Pennsylvania. I wrote about their …

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May 19, 2020

EP 280: Thriving With High Functioning Anxiety With The Happier Appro…

In This Episode: * How licensed professional counselor & therapeutic coach Nancy Jane Smith learned to navigate high-functioning anxiety while building her business* How high-functioning anxiety differs from our usual concept of what anxiety “look

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May 12, 2020

EP 279: Leveraging Masterminds For Support With Startup Pregnant Foun…

In This Episode: * Why Startup Pregnant founder Sarah K. Peck started organizing mastermind groups & experiences before she was even a business owner* How Sarah facilitates conversation among group members for maximum results* Why mastermind group

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May 5, 2020

EP 278: Prioritizing Your Mental Health With Chris Brogan

In This Episode: * Bestselling author & business consultant Chris Brogan shares how depression and anxiety impact his experience as an entrepreneur* Why he always knows what he can “drop” when things get rough and what he isn’t willing to …

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April 30, 2020

EP 277: 3 Tools These Small Business Owners Swoon Over

The tools I use to run my business have come a long way in the last decade. Back then, I had to do most things manually. Now, integrations and automations are a given. Back then, I had to learn code …

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April 28, 2020

EP 276: Tools For Building An Online Personal Training Business With …

In This Episode: * How personal trainers Holly Myers and Arryn Grogan use systems and software to run a thriving online coaching business* Why they invest in new training and certifications as tools to use in their business* What coaching …

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