Episodes

Oct. 27, 2020

EP 304: Speaking To New Audiences With Rebel Therapist Founder Annie …

In This Episode: * How Rebel Therapist podcast host Annie Schuessler found her voice as a podcaster—and how her show has evolv…

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Oct. 20, 2020

EP 303: Creating A Curated Newsletter With #jesspicks Creator Jessica…

In This Episode: * Why Jessica Williams created #jesspicks, the curated weekly newsletter for sidehustlers who love their day …

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Oct. 13, 2020

EP 302: Connecting With Confidence with Brand Builders Academy Creato…

I started my very first blog back on Xanga in 2003. I might be your internet grandma. I used my Xanga blog to share what I …

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Oct. 6, 2020

EP 301: Taking A Stand With Tell Me A Story Founder Hillary Rea

In This Episode: * How Tell Me A Story founder Hillary Rea realized that she’d let her message get watered down* Why trying to…

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Sept. 29, 2020

EP 300: Celebrating A Milestone With Emily Thompson, Elsie Escobar, J…

This is our 300th episode of What Works! To celebrate, What Works host Tara McMullin and top podcasters, Emily Thompson (Being…

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Sept. 22, 2020

EP 299: How To Design Your Own Sales System

Very few small business owners start out as confident sales people. In fact, selling is quite often a new business owner’s #1 …

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Sept. 15, 2020

EP 298: Creating A Less Harmful Sales System with Wanderwell Founder …

This show is called What Works for a reason. Sometimes it’s a declaration: this is what worked for this small business. And of…

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Sept. 8, 2020

EP 297: Selling A New Program With Proof To Product Founder Katie Hunt

In This Episode: * How Katie Hunt adapted her largely events-based business in the wake of Covid-19* Why a product she’d been …

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Sept. 1, 2020

EP 296: Putting The Humanity Back In Sales With Lawyer Autumn Witt Bo…

In This Episode: * How attorney Autumn Witt Boyd discovered that she’d over-automated the sales process for her law firm* The …

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Aug. 25, 2020

EP 295: It’s Always A Work In Progress

The market is constantly changing. New technology, new trends, new players. We can either treat the constant changing and u…

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Aug. 20, 2020

BONUS: Refining How I Offer Business Support Over The Long-Term

Hey, it’s Tara McMullin, and this is a special bonus episode of What Works, the show that gives you a behind-the-scenes look at h…

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Aug. 18, 2020

EP 294: Refining Your Offer With SpeakEasy Cooperative Founder Michel…

In This Episode * Why voice teacher Michelle Markwart Deveaux refined her offer from a pay-for-service model to a value pricin…

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Aug. 13, 2020

BONUS: Why We Chose Productized Services For YellowHouse.Media

In This Episode: * Why Sean and Tara McMullin chose to “productize” their full-service podcast production offer at YellowHouse…

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Aug. 11, 2020

EP 293: Offering Bespoke Services With Flaunt Your Fire Founder India…

In This Episode: * How Flaunt Your Fire founder India Jackson takes a strategic approach to offering custom service packages w…

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Aug. 6, 2020

BONUS: How I Created 2 New Offers When People Asked Me, “What’s Next?”

In This Episode: * How a significant life change for What Works founder Tara McMullin turned into an idea and then several ite…

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Aug. 4, 2020

EP 292: Figuring Out What’s Next For Your Offer With LOE Collective F…

In This Episode * How Alisha Robertson got the idea for The LOE Collective, a membership community supporting women business o…

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July 28, 2020

EP 291: Reply Hazy. Try Again.

I had a Magic 8 ball when I was a kid. I wouldn’t say that I relied on it in any serious way… but, when my kid brain was tryin…

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July 21, 2020

EP 290: Discovering Your Vision With Ginkgo Public Relations Founder …

In This Episode: * What led Ginkgo Public Relations founder Cher Hale to move from Las Vegas to Portland, Oregon* How she took…

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July 14, 2020

EP 289: Leading Through Uncertainty with &yet CEO Sarah Avenir

In This Episode: * How Sarah Avenir took on the role of CEO for digital development & strategy agency, &yet* Why Sarah conside…

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July 7, 2020

EP 288: Rethinking Your Business Amidst Change With Second Breaks Fou…

In This Episode: * Why I chose “embrace uncertainty” as one of my commitments for 2020 and how it’s served in this wild year* …

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June 30, 2020

EP 287: The Things We Thought We Knew About Money

How we think about money impacts what we do with money. And for many of us, what we think about money is influenced by narrati…

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June 23, 2020

EP 286: Pricing For The Future With Fire + Mineral Jewelry Founder Ti…

In This Episode: * Fire + Mineral founder Tiffany Whipps shares how she’s gone from willy nilly pricing to pricing for the fut…

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June 16, 2020

EP 285: Going All In With Strategist Marie Poulin

In This Episode: * The webinar that changed everything for strategist Marie Poulin* Why she decided to go “all in” on creating…

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June 9, 2020

EP 284: Pricing On A Sliding Scale With Corpus Ritual Founder Jennife…

In This Episode: * Why grief & trauma worker Jennifer Patterson prices a significant portion of her work using a sliding scale…

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