Episodes

Jan. 28, 2021

EP 319: Why Our Plans Need More Margin

Margin is space—the space between and around. There is the margin of a page, of course. And there is the margin around the border of a forest. There’s also the margin in your business–the space between your revenue and your …

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Jan. 26, 2021

EP 318: Writing The 2nd Draft With Sell From Love Author Finka Jerkov…

In This Episode: * What Sell From Love author Finka Jerkovic learned from the process of writing her book’s first draft* How she determined what problem the book was solving* Why her writing process changed between her first draft and …

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Jan. 21, 2021

BONUS: Finding Your Podcasting Rhythm With The Standout Podcast Club

Flow. Rhythm. Consistency. These are all words we want to associate with how we do our work, but so rarely can we actually describe a week or even a day as flowing, rhythmic, or even possessing some level of consistency. …

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Jan. 19, 2021

EP 317: Leveraging LinkedIn With The Pocket PhD Founder Emily Crookst…

In This Episode: * How The Pocket PhD founder Emily Crookston started leveraging LinkedIn after the pandemic threw a wrench in her public speaking plans* Why she went from posting spontaneously to planning out her content and using a weekly …

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Jan. 12, 2021

EP 316: Planning For Parental Leave With Startup Society Founder Gill…

In This Episode: * How Startup Society creator Gillian Perkins prepared for her recent parental leave* What her normal 20-hour workweek looks like and how she adapted that as she was working toward her leave* Why she describes her process …

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Jan. 5, 2021

EP 315: How I’m Planning For 2021 at What Works & YellowHouse.Media

In This Episode: * What Works founder Tara McMullin shares how she’s planning for 2021 at both What Works & YellowHouse.Media, as well as how she’s allocating her resources to better serve her teams* The 3 commitments she’s made to …

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Dec. 22, 2020

EP 314: Discovering Who You Want To Become With Modern Leaders Co-Fou…

In This Episode: * How Modern Learners Chief Learning Office, Melissa Emler, grew to meet the challenge her business faced leading thousands of educators through adapting to online learning* Why she continues to work her day job—and how it serves

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Dec. 15, 2020

EP 313: Focusing On What You Can Control With Co-Creating Inclusion F…

In This Episode: * How Co-Creating Inclusion founder Alethea Fitzpatrick navigated this year by focusing on what she could control and letting go of what she can’t* How she took care of herself during troubling times, all while her business …

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Dec. 8, 2020

EP 312: Surfing The Ebbs & Flows with The Change Agency Founder Valer…

In This Episode: * How coach & strategist Valerie Black led herself through a year of ups & downs* The practices she uses to find her center and stay present—so she doesn’t end up “future-tripping”* What she did to hold …

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Dec. 1, 2020

EP 311: Finding The Full Body Yes With Being Boss Host Emily Thompson

In This Episode: * How Emily Thompson, host of Being Boss & founder of Almanac Supply Co, led herself through a year with plenty of twists & turns* How she knew that taking over Being Boss on her own with …

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Nov. 24, 2020

EP 310: Unlearning Default Thoughts With Financial Coach Keina Newell

In This Episode: * How financial coach Keina Newell realized she had a mindset problem–plus all the ways she tried to make things work without working on her mindset* The personal practices she uses to notice her thoughts and create …

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Nov. 19, 2020

EP 309: How To Change Your Perspective

Today, you’re going to hear from four small business owners who have learned to see things in a new way–to shift their perspective–and as a result show up differently for themselves and their businesses. I’ve got stories from writing coach …

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Nov. 17, 2020

EP 308: Leveraging Old Skills & Learning New Ones With Bouquet Stock …

In This Episode: * Why Dana Kaye and Felton Kizer came together to build a stock photography business–and the important mission behind the company* How the process of making things official helped them learn how to work with each other* …

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Nov. 10, 2020

EP 307: Mastering A New Model With The Light House Founder Christiann…

In This Episode: * Why Christianne Squires created The Light House, a community for contemplative leaders, and how it differs from her first business, Bookwifery* How she uses discernment to explore potential decisions and choose what action to ta

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Nov. 3, 2020

EP 306: Finding A New Way To Communicate With Writer Kris Windley

In This Episode: * How writer Kris Windley learned illustration skills to level up the way she communicates* The process she uses to figure out what she’s going to draw and how it’s going to enhance her writing* The 3 …

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Oct. 29, 2020

EP 305: How To Keep Speaking Up (Even When Things Go Wrong)

I have a confession to make. This month, I committed to speaking up on Instagram Stories every day. I pledged to share something–not necessarily profound, not necessarily useful or valuable–just something. I didn’t follow through. In fact,

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Oct. 27, 2020

EP 304: Speaking To New Audiences With Rebel Therapist Founder Annie …

In This Episode: * How Rebel Therapist podcast host Annie Schuessler found her voice as a podcaster—and how her show has evolved over time* How she plans her content for her podcast and selects the guests she’ll have on the …

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Oct. 20, 2020

EP 303: Creating A Curated Newsletter With #jesspicks Creator Jessica…

In This Episode: * Why Jessica Williams created #jesspicks, the curated weekly newsletter for sidehustlers who love their day job* How each edition of the newsletter is structured* Why going “all in” has been the key to growing her subscriber …

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Oct. 13, 2020

EP 302: Connecting With Confidence with Brand Builders Academy Creato…

I started my very first blog back on Xanga in 2003. I might be your internet grandma. I used my Xanga blog to share what I was thinking about my senior year of college and process a lot of the …

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Oct. 6, 2020

EP 301: Taking A Stand With Tell Me A Story Founder Hillary Rea

In This Episode: * How Tell Me A Story founder Hillary Rea realized that she’d let her message get watered down* Why trying to please people who weren’t really her ideal clients contributed to losing track of her voice* The …

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Sept. 29, 2020

EP 300: Celebrating A Milestone With Emily Thompson, Elsie Escobar, J…

This is our 300th episode of What Works! To celebrate, What Works host Tara McMullin and top podcasters, Emily Thompson (Being Boss), Elsie Escobar (The Feed, She Podcasts), and Jessica Kupferman (She Podcasts) came together for a live podcast r

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Sept. 22, 2020

EP 299: How To Design Your Own Sales System

Very few small business owners start out as confident sales people. In fact, selling is quite often a new business owner’s #1 fear. Many avoid selling. Some stumble through it. And still others look to leaders and sales trainers to …

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Sept. 15, 2020

EP 298: Creating A Less Harmful Sales System with Wanderwell Founder …

This show is called What Works for a reason. Sometimes it’s a declaration: this is what worked for this small business. And often, it’s a question, “What works?” Today’s episode is very much a question, many questions, really: * What …

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Sept. 8, 2020

EP 297: Selling A New Program With Proof To Product Founder Katie Hunt

In This Episode: * How Katie Hunt adapted her largely events-based business in the wake of Covid-19* Why a product she’d been working on since December 2019 was the key to serving her people in the most valuable way* How …

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