Personality types are big business on Instagram. Why are we so hooked on ourselves?
If your Instagram feed or Explore page looks anything like mine, then you likely see a preponderance of posts about personality types, conditions, or other self-knowledge. We’re hooked on learning about ourselves! And perhaps even more hooked on sharing what we’ve learned—which means that the Instagram algorithm (as well as TikTok’s and Pinterest’s algorithms) has learned to love this kind of content, too.
In this episode, I explore discovering ourselves versus making ourselves, why self-knowledge is big business on Instagram, and how creating viral personality content can wreak havoc on the creator’s psyche. To dig into this with me, I invited @ninetypesco creator, Steph Barron Hall, onto the show.
Radically rethink how you set goals: pre-order Tara's new book, What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting. Find it anywhere books are sold or at explorewhatworks.com/book.