Sept. 6, 2022

EP 392: Self Help, LLC: Winners & Losers

EP 392: Self Help, LLC: Winners & Losers

Are we all in the self-help business now?

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It’s hard to escape the language and politics of self-help today. Whether you’re browsing your LinkedIn, Instagram, or even TikTok feed, there’s a very good chance that the first post you see offers up some idea for living a better life or growing a more successful business. Shoulds and supposed-tos are cultural currency. We gain social capital sharing advice or “giving value.” And that’s left me wondering: are we all in the self-help business now?

Today’s episode kicks off an 8-part series called Self-Help, LLC which will explore that question from a number of different angles. In this episode, I’m taking a close look at a particular construction of personal growth and entrepreneurship culture: winners and losers.


Radically rethink how you set goals: pre-order Tara's new book, What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting. Find it anywhere books are sold or at

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