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June 7, 2022

EP 385: Context Clues: Who do you work for?

EP 385: Context Clues: Who do you work for?

Do you spend more of your time working for internet companies than for yourself or your clients?

It seems like every business owner or freelancer I know wants to quit social media. But very few people are actually doing it. It seems easier to imagine the end of your business than the end of social media, to paraphrase Mark Fisher. There’s something about our relationship to social platforms that makes them feel inescapable. And, perhaps without even noticing, it’s started to see like we’re working for them more than working for ourselves. In this episode, I unpack our relationship to platforms and who profits from our labor. And it starts in an unusual place: the recent Etsy strike.
 
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