May 17, 2022

EP 382: Context Clues: What makes for a fair refund policy?

Does your refund policy help you make sales... or do right by your customers?

No one likes being asked for a refund. In fact, I find the thought of it stomach-churning. And when what’s being refunded is the product of your time, experience, and expertise… it’s tempting to put every obstacle you can think of between a customer and a refund. In this episode, I’ll take you on a journey from the 17th century all the way through the modern era of online business refund policies to answer the question: What makes for a fair refund policy?


 Full written versions of each new episode are available on Fridays or sign up for What Works Weekly to receive them in your inbox.

★ Support this podcast ★